Pivots For You

Brands are a set of associations that the market has about the promises you make. Using a brand framework along with data, we will uncover your brand's origin story and make it relevant today.  A well crafted brand defines all aspects of your value proposition.

If your business is not delivering, a strategic pivot may be needed.  How did the market change?  Was it your customer, the competition, the category definition, or an external factor?  This approach uses short group sessions with individual work in between to define the new strategy. 

The customer has the purchasing power. However, surprisingly often organizations are not aligned about who the customer is today and what they want.  This service will create clarity and cohesion for you and your team.   

Analyze your business in 10 worksheets, then build your action plan.  This guided-choice program makes it easy to do a deep dive and come up confident.  

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Leverage the collective energy of your team to develop a vision of  who you will be in the future.  This interactive exercise uses pictures to generate discussion without judgement.

This key to success today is the ability to look around the corner at the forces shaping the future, and to zero in on your target and competition.  This  analysis approach will do that, and it has been proven across multiple industries.